Today bloggers have become so important that prizes are awarded each year to the most influential among them during the “Influencers Trophy”, a meeting organized.
According to the Travel Content Usage Survey sources, 88% of Internet users are influenced in their final travel choice by the content of a blog.
According to Burst Media, for 66% of e-tourism customers worldwide, the final act of purchase is motivated by the content of a blog. These figures allow us to realize the importance of travel bloggers today.
But why make a blog? What are the primary motivations of people venturing into this experience? Here are some of the answers through this computer graphics:
In order to stand out from the strong competition, My Travel Mag presents a concept that combines for the first time the passion for travel, as well as the expertise of the tourism industry that the founder and her editors were able to acquire through their training at the Escaet and their professional experience.
Indeed, we can find on the blog a section “Tourism News” whose purpose is to inform the leisure traveller and the business traveller about all the news and new trends in the tourism and travel industry.
Today, in addition to seeking advice on travel destinations, travellers are also looking for technological solutions to use, purchasing techniques to practice and new players to turn to. While the travel blogger is passionate, it is difficult for him to understand the Internet user’s behaviour and travel expectations without knowing the evolution and new trends in the tourism industry.
In an interview with the site’s founder, she told us about current and future projects for the blog: “In the long term, My Travel Mag aims to become a real showcase of travel by targeting both the leisure traveller and the business traveller, as well as professionals. Internet users will be able to find complete travel files by city made up of several articles: what to see in a few days, where to sleep according to everyone’s budget, what activities to do, what formalities…
They will also have the opportunity to discover all the new practices in terms of social media, customer experience or semantic web. Sharing our passion for travel and bringing added value by demonstrating our expertise in the tourism and travel industry: this is our objective through this blog! ».
Knowledge of good practices in social media
Communication via social networks is necessary today in order to make your brand or blog known in any field. My Travel Mag has understood this concept well and knows how to take advantage of its networks. First of all, by practising what is called picture marketing: image-based communication.
Indeed, the blog shares many travel photos or images that allow it to highlight itself and go back to the highest level in the news feed, which makes it easier for the traveller to remember the actor.
This will be combined with newsjacking, another popular practice that consists in basing oneself on current events, surfing on current topics to stand out. In this practice, it is all about being among the first to communicate, to have the idea of combining what we want to communicate, our culture and our products with current events. Finally, it is important not to neglect: the “Human Touch” or how to succeed in humanizing your social network, to show that behind technology and the 2.0 community, the human is always present.
The founder of My Travel Mag applies this, regularly sharing photos of herself and her loved ones as proof that she is the one who went on the trip. His articles thus become lively and attractive to Internet users who will more easily identify themselves and project themselves into their future travels.
A knowledge of the traveller’s behaviour
Studies in Travel Management provide knowledge of traveller behaviour. Passionate traveller who nowadays has access to a multitude of information and who is therefore more expert. He is also increasingly in demand for his own offer, he needs to identify with others and “do like the others” while thinking that it is HIS own journey and that he will succeed in bringing his personal touch to it.
It is necessary to know how to accompany this traveller in the three main phases of his journey: before, by inspiring him, giving him ideas, advising him on the good plans and places to visit. But also during his trip, for example by entrusting him with the detailed itinerary to a particular place, the price of the services that will allow him to budget also during his trip and to tell himself that such a service or service is accessible or not.
The guides offered by My Travel Mag are a good example of this! They are full of details that are useful to the traveller during the trip. Finally, the last phase: the after-trip. The traveller will communicate on social networks about what he or she has experienced, his or her own experience and thank the blog for the advice provided.
Thus this step can become crucial for My Travel Mag because the user will highlight it and it can become a great showcase for the brand. It should not be forgotten today that the first source of information when you decide to go on a trip is the advice of your family and friends. Word of mouth is therefore not to be neglected.
Knowledge of industry players
Finally, the expertise of the editors of My Travel Mag lies in the knowledge they may have of the tourism industry at the present time. The way in which the actors are evolving, particularly in e-tourism, and existing models that tend to be closer today. OTA, opinion sites, comparators. which are increasingly becoming info-médiation sites, these are actors who also wish to accompany the traveller during all the stages mentioned above.
The knowledge of this multitude of actors and their way of working now allows My Travel Mag to position itself on the brands with which to work. It is necessary to be able to test the services as much as possible in order to realize for yourself their values via blogs for example or exchanges of articles (which remain objective) for services.
But also to show brands and all tourism professionals that this blog exists, in order to create an image and acquire a notoriety that will allow My Travel Mag to gain credibility in the community.